Extent of problem Each year more than half a million women die from preventable complications of pregnancy and childbirth. while a woman in devel¬oped countries stands a 1 in 2,800 lifetime risk that she will die of pregnancy-related causes, this increases to 1 in 61 in developing countries. Lifetime risk of maternal mortality reflects both the number of pregnancies and the safety of each delivery. That women die of preventable causes during childbirth is a tragedy. This tragedy is compounded when the pregnancy was not even intended.
Pregnant women with poor nutritional status are also at particularly high risk of suffering pregnancy-related and childbirth complications that may result in death. Malnutrition in women during pregnancy and childbirth as well as throughout their lifecycle has been associated with obstructed labor, obstetric fistula, anemia and higher susceptibility to infections, which increase the risk of maternal mortality and morbidity. Even in the best of circumstances, about 15 percent of pregnant women experience complications that require emer¬gency obstetric care.
One in every three women in rural area live 5 km away from health centre. In this context the only way that can improve maternal health substantially is to aware, ainvolve and mobilize community in promoting maternal health. Community participation and mobilization in improving maternal health.
“Community participation is defined a the process by which individuals and family assume the responsibility for their own health and welfare and for those of the community, and develop the capacity to contribute to their and their community’s development.” WHO
The rationale and effectiveness of community-participation and mobilization on maternal and child health are not new and have been widely reported. Community participation, community empowerment or social mobilization all aim to increase the use of maternal health services , and to reduce maternal and perinatal mortality . Most community-based interventions involve the use of lay people referred to as community motivators, community health agents, community health workers among others . Although the requirement for both supply and demand side interventions are implicit and acknowledged in maternal mortality reduction frameworks, in practice, most maternal and perinatal reduction strategies have mainly focused on the supply side and more tangible interventions (such as buildings, equipments, vehicles, staffing, training and supervision among others).
community mobilisation , defined as a process, a movement of the population leading to behavioural changes towards a specific problem, mostly health related but also applicable to other development sectors such as education or agriculture . The social mobilisation and thus, community mobilisation when restricted to a community is summarised into four interrelated and complementary pillars:
• Avocacy and awareness,
• Social marketing,
• Behavioural change communication (BCC) and
• Capacity strengthening
Awareness aims at engaging local traditional leaders, administrative and religious leaders, local associations with the use of skilled care through problem-solving techniques, negotiation, and persuasion and lobbying. It focuses on danger signs during pregnancy and delivery, birth preparedness , emergency preparedness and quality delivery care. In a context of low literacy, and where there is a value for community self identification and where communities are responsive to recommendations of religious and traditional leaders, it is critical that any intervention in a community meets the needs of local stakeholders and wins their support. Communities are not ‘empty vessels’ and understanding and building upon cultural beliefs of care and means of communication ismore likely to be effective.
Social marketing postulates quality services at affordable price. In this framework, community-based interventions through social marketing aim at reducing financial barriers and out of pocket for the use of skilled care. There is no one-size-fits-all approach and communities are encouraged to use acceptable and effective strategies.
BCC It is expected that each community use the most relevant, acceptable and effective one to induce change towards safer delivery.
capacity strengthening pillar refers to facilitating community problem-solving skills towards skilled delivery care. This process improves ownership of activities and includes analysis and prioritisation of community problems and sustainability of agreed upon consensual decisions. An important part in the capacity building pillar is also prompting household to raise funds for possible emergencies and to promote revenue generating activities.
Why is community participation and mobilization needed?
• To increase resources for health.
• To extend coverage beyond formal health system.
• To build health programme on existing cultural structure.
• To break vicious cycle of dependency.
• It improves the acceptability of health services as community people are directely involved in identifying the need, planning of intervention, implementation , monitoring evaluation and control.
• It develops the sense of ownership and builds greater committement towards success of the programme directed towards improving maternal health.
• It encourages the males involvement in promotion of women’s health which has a long term impact on maternal health.
• Community participation and mobilization helps to develop locally sensitive, problem responding, and acceptable intervention to improve maternal health through participation of local people.
• Ensures the sustainability of the intervention or programme.
• It is also a process of community empowerment that makes the community capable to assess need , plan intervention , and execute intervention on their own.
• Improved communication and mutual understanding between community members and health personnel on maternal health service utilization in rural part of county;
• Increased community voice and participation in health services through organized joint meetings between community members and clinic personnel to discuss measures needed to enhance use of maternal and child health (MCH) services
• Established joint action on identified barriers by communities and health workers, and
• Improved the understanding and uptake of MCH services in the community.
How to promote community participation and mobilization in improving maternal health in rural areas? To facilitate the community to identify and analyse barriers to maternal health service utilization in activities were held to:
• Assess the problems of community through their full participation.
• Sensitize the local community especially male and every member of community the need to promote maternal heakth and their role in doing so.
• Mobilize traditional healers in awareness on maternal health related issues as they are socially accepted as religious healers.
• Design culturally sensitive message through full participation of local people.
• Empower mothers group and other community based organization providing technical and other support.
• Mobilize grass root women and men, expectant mothers and partners, local leaders, community based organisations, local government leaders, media and health workers; and explain the activity.
• Obtain views on and experiences of maternal health services, and of the relationships between health workers and mothers, and health workers and the community.
• Draw out people’s experiences of maternal health issues including access to and use of services using pra/pla tools and
• Identify problems and barriers to maternal health services in the health services, through full community participation. Its not the marginal or substantive participation that could improve the situation its structural participation of community in managing every health programme in community including maternal health.
BIBLIOGRAPHY
•Park, K. (2007) Text Book of Preventive and Social Medicine.19th ed. Jawalpur.New Delhi
•Rao, S. (2007). Principle of community medicine. New Delhi: AITBS.
• Gupta, MC and Mahajan, BK(2003). Text book of preventive and Social Medicine.3rd ed. New Delhi: Jaypee Publications.